📞 Why call centers are moving away from CallTrackingMetrics

⚠️ If you're responsible for admissions or marketing at a healthcare center, this might be the most important article you read this month.

We uncovered serious issues affecting treatment centers' marketing ROI and census numbers. Don't let this happen to you.

Read on to learn what to watch for and how to protect your center.

A Tale of Missing Data and Hidden Opportunities

We started working with a client a few months ago. Back then their census was a mess and their CPA was way higher than competitors.

These days, their census is in the top 10% of rehab centers, but their trackable CPA is still way higher than competitors.

Something wasn't adding up. We're clearly driving positive business results, but that wasn't being reflected in CPA.

⚠️ Is your healthcare center experiencing similar issues?
⚠️ High CPAs despite good census numbers?
⚠️ Missing conversion data?

We can help identify if your call tracking system is the culprit.

👉 Reply to this email or click here to schedule a free 30-minute consultation.
We'll audit your current setup and show you exactly what might be going wrong.

📞 Let's talk. Book a quick call with TNT Growth here…

After extensive digging, we found massive errors with their call tracking system.

Over 20% of calls from Google Ads were routing to a number not associated with ads. All of our tracking data was lost.

We had no idea what keyword drove those calls or conversions. We couldn't send data back to Google so that their algorithm could better optimize.

On top of that, doing anything in the platform was clunky and convoluted. Launching a new number should take 30 seconds but instead it takes 30 minutes.

Plus, calls were not routing to the right agents.

And support blamed our client every step of the way instead of admitting issues with the platform.

The Root Cause Revealed

The culprit? CallTrackingMetrics (CTM). And unfortunately, this isn't an isolated incident. We're seeing similar issues across treatment centers using their platform.

Here's why leading centers are making the switch to platforms like Invoca and CallRail:

User Interface: The Daily Struggle

The CTM interface feels like it's stuck in 2010:

• Simple tasks require multiple clicks and page loads

• Finding basic data feels like a treasure hunt

• New team members need extensive training just to handle basic tasks

• Changes that should take seconds drag on for minutes

Compare this to modern platforms like Invoca and CallRail, where:

• Common tasks are one click away

• Data is easily accessible and logically organized

• New users can get started with minimal training

• Quick changes are actually quick

Reporting: Where the Truth Gets Buried

CTM's reporting limitations are costing centers valuable insights:

• Custom reports are difficult to build

• Data exports often miss critical information

• Filtering options are basic at best

• Real-time reporting is unreliable

Modern alternatives offer:

• Drag-and-drop report builders

• Comprehensive data exports

• Advanced filtering and segmentation

• True real-time insights

Call Quality: Missing Critical Conversations

In treatment center marketing, call quality insights can mean the difference between a successful admission and a missed opportunity. CTM falls short with:

• Basic conversation analytics

• Limited keyword spotting

• Poor transcription quality

• Minimal AI-powered insights

Leading platforms provide:

• Detailed conversation intelligence

• Comprehensive keyword and phrase tracking

• Accurate, searchable transcriptions

• AI-driven insights for improving conversions

Integration Nightmares

For treatment centers using CRMs and other tools, CTM's integration issues cause constant headaches:

• Limited CRM integration options

• Unreliable data syncing

• Complex setup requirements

• Poor documentation

Better alternatives offer:

• Seamless CRM integration

• Real-time, reliable data syncing

• Simple setup processes

• Clear, comprehensive documentation

Support: When You Need Help Most

In the treatment industry, every minute counts. CTM's support structure often leaves centers hanging:

• Long response times

• Blame-shifting instead of problem-solving

• Limited training resources

• Basic documentation

• Leading alternatives provide:

• Rapid response times

• Solution-focused support

• Comprehensive training programs

• Detailed, updated documentation

The Real Cost

The true cost of poor call tracking goes beyond the monthly subscription:

• Lost conversion data

• Inefficient ad spend

• Missed admissions opportunities

• Staff frustration and wasted time

• Inaccurate performance metrics

Making the Right Choice

When evaluating call tracking platforms, consider:

• Ease of use for daily tasks

• Quality of support and training

• Integration capabilities with your existing tools

• Accuracy of call attribution

• Reporting flexibility and depth

• Real-time capabilities

• Cost versus value delivered

Take Action Now

Don't let poor call tracking hold back your treatment center's growth. Here's what to do:

• Audit your current call tracking setup

• Check your Google Ads conversion tracking

• Verify call routing accuracy

• Review your CRM integration

• Calculate your true CPA

Ready to fix your call tracking issues? We've helped dozens of treatment centers optimize their call tracking and improve their marketing ROI.

📞 Click here to schedule a free audit of your current call tracking setup.

We'll help you identify potential issues and recommend solutions, whether they involve switching platforms or optimizing your current setup.

Remember: In marketing, every missed call could be a missed opportunity to help someone in need. Make sure your call tracking system is helping, not hurting, your mission to help others.