🧑‍💻 Using data to boost your center’s marketing results

All successful rehab centers have a secret weapon in common:

Data analytics.

We’ve seen centers 2X their admission rates and cut marketing costs by 30% just by leveraging their data effectively.

Here's how you can use data analytics to improve your rehab center's marketing…

Identify Your Most Effective Marketing Channels

Stop throwing money at channels that don't deliver.

For each marketing channel, track conversions, calculate cost per admission, and identify which channels bring in clients who complete treatment.

Pro Tip: Use UTM parameters in your URLs to accurately track which channels drive admissions. Make sure these flow to your CRM.

Optimize Your Website for Conversions

Your website is often the first point of contact. Use analytics to identify pages with high bounce rates, and spot where potential clients drop off.

A/B test different layouts, content, and CTAs to see what works best.

Action Item: Set up heat mapping (Microsoft Clarity) on your website to see exactly where users are clicking (or not clicking).

Personalize Your Content and Marketing Messages

One-size-fits-all marketing is dead, and content is king only if it resonates.

Use data to:

• Segment your audience based on demographics, substance use, or treatment history

• Tailor your messaging to each segment

• Implement dynamic content on your website and in emails

• Identify your most popular blog posts or resources

• Understand what topics your audience is searching for

• Measure engagement to see what content formats work best

By personalizing both your marketing messages and content strategy, you'll create more impactful, targeted communications that truly speak to your audience's needs and interests.

Improve Your PPC Campaigns

If you're running Google or Bing ads, make sure you use data to:

• Identify high-performing keywords

• Optimize ad copy based on click-through rates

• Adjust bids based on conversion data

• Train the algorithms on the right conversions

Quick Win: Use ad scheduling to show your ads when your data shows people are most likely to convert.

Calculate and Improve Lifetime Value (LTV)

Understanding patient LTV can transform your marketing strategy.

Use this data to inform your maximum cost per acquisition and target prospects similar to your high-LTV patients.

One Last Note

While data is crucial…

Data without action is just numbers.

The key to improving your marketing?

1. Collect the right data

2. Analyze it effectively

3. Take action

4. Measure the results

5. Repeat

While you can certainly try to do this by yourself…

You can supercharge your marketing efforts and results by working with a team who’s mastered this process…

And can think and act 10 steps ahead of most rehab centers and their marketing teams.

That’s what I’ve built with TNT Growth.

We’ve helped generate $750+ million in revenue for our clients…

Lower cost per admits by 67%…

Increase bed utilization by 36%…

And acquire 15,000+ total patients.

We can help you transform your rehab center, too…

So if you’d like to build a plan to make your marketing as effective as it could be…

Dramatically boost revenue…

And help your community more than you ever thought possible…

Book a no-cost 15-minute call with TNT Growth here.

Tune in next week for the next Rehab CEO newsletter with elite tips and tricks to scale your treatment center.