🔗 Need More Admits? The Critical Role of Tracking VOBs and Refer Outs

Today, I’m shedding light on another crucial aspect that might be silently affecting your admits:

Tracking Verification of Benefits (VOBs) and Refer Outs.

If you’re in admissions, marketing, or operations, this is a must-read.

Uncovering Hidden Opportunities

We recently partnered with a treatment center that wasn’t effectively tracking their VOBs or Refer Outs. Here’s what stood out:

Their admission rates were stagnating despite a high volume of inquiries. They couldn’t pinpoint why.

👉 Is your facility experiencing a similar disconnect?
👉 Unsure which insurance contracts to prioritize?
👉 Missing out on strategic partnerships due to untracked refer outs?

We can help identify where your reputation management is falling short.

📞 Reply to this email or click here to schedule a free 30-minute consultation.

We’ll audit your current VOB and refer out tracking processes and show you exactly what’s going wrong.

What We Discovered

After a comprehensive review, we found alarming issues.

There was no categorization of VOBs by insurance type, leading to missed patterns in lead quality and conversion rates.

Untracked Refer Outs resulted in missed reciprocal admits, and they were oblivious to trends that could have informed contract negotiations.

Marketing resources were being used inefficiently due to the lack of strategic data.

The Root Of The Problem

The core issue wasn’t just poor tracking—it was a lack of strategic insight.

Most centers don’t log VOBs by insurance provider or analyze patterns in low-quality leads, such as those predominantly from Medicaid or Medicare.

Without data to inform in-network contract decisions, they can’t anticipate performance trends or adjust their strategies effectively.

Data Blindness

Most centers:

• Don’t log VOBs by insurance provider

• Miss patterns in low-quality leads (e.g., predominantly Medicaid/Medicare)

• Lack data to inform in-network contract decisions

• Can’t anticipate performance trends

Effective tracking requires:

• Detailed VOB logging systems

• Regular analysis of lead quality

• Data-driven contract negotiations

• Real-time performance monitoring

• Integrated CRM systems

Overlooking Refer Outs

Overlooking Refer Outs compounds the problem.

Without a system for tracking them, centers lose potential reciprocal admits and miss opportunities for strategic partnerships.

Weak relationships with other centers and no follow-up protocols with referred clients hinder growth and industry standing.

The Hidden Costs

Neglecting VOB and Refer Out tracking affects admission rates and revenue, insurance contract opportunities, marketing ROI, strategic growth potential, and industry reputation.

Poor tracking hinders your center’s ability to make informed decisions, optimize operations, and foster beneficial relationships.

For example, imagine if you knew the insurance company most of your VOBs used. You could then focus your efforts on an in-network contract with this insurance company.

Also, if you knew the treatment centers you referred leads to that had the best Admit rates, success rates, and reciprocal referral rates — you would send more referrals there!

Ready to Transform Your Tracking Systems?

We’ve assisted numerous treatment centers in optimizing their VOB and refer out tracking, leading to substantial growth.

📞 Click here to schedule a free tracking audit.

We’ll help you identify gaps and provide solutions to improve your admissions and strategic partnerships.

Remember: Data drives decisions. Don’t let inadequate tracking keep your center from reaching its full potential.