📲 A powerful tactic for rehab centers to book way more calls

If you aren’t using competitor keywords to book more calls and admits…

You need to start ASAP.

Here’s why…

Advertising on competitor keywords has been a gamechanger for a ton of our clients.

As you know, ​in the treatment industry, there are thousands of competitors to target.

By tapping into their digital real estate…

You open up a world of high-intent searchers who are already considering treatment options.

By targeting competitor keywords, we've seen a significant boost in calls, Verifications of Benefits (VOBs), and admissions across the board.

Now, once you’re running ads with competitor keywords, and booking calls…

You need to take a very specific approach to have a successful call.

We recently started working with a new rehab center…

And needed to sit their sales team down to address a common issue:

They were treating these competitor calls just like any other inquiry.

Big mistake.

Calls from competitor keywords require a completely different approach.

Your job isn't to sell them on rehab; it's to sell them on your rehab.

How do you do that?

Here's our tried-and-true process:

1. Ask Discovery Questions & Build Rapport: Begin by meeting the caller where they are. What problem are they trying to solve? Why are they considering treatment? Ask discovery questions to connect with them on a human level before diving into your center's offerings.

2. Pitch Your Differentiators: Once you've built that connection, it's time to shine. What makes your facility stand out? A serene location? A world-class medical director? Innovative treatment approaches? Online reviews?

3. Share Stories: Nothing resonates like a good story. Has your team been through treatment at your center? Do you have success stories from clients similar to the caller? Use these narratives to create a powerful emotional connection.

Someone calling about a competitor facility isn't just a lead—they're a hot lead.

They're ready for treatment.

Your job is to show them why your center is the right choice.

By implementing this approach, we've seen conversion rates skyrocket.

And most importantly, we've helped connect more people with the treatment they need.

Are you ready to take your rehab center's growth to the next level?

At TNT Growth, we specialize in transforming rehab centers' digital strategies…

To help them increase admissions, build stronger teams, and have an even greater community impact.

Our comprehensive program includes:

• Cutting-edge digital marketing strategies, including our elite competitor keyword tactics

• Operational diagnostics to uncover hidden growth opportunities

• Admissions process optimization and sales team training

• Advanced patient tracking and CRM solutions

• Tailored marketing campaigns that set you apart from the competition

And that's just the tip of the iceberg.

When you partner with TNT Growth, you're not just getting a service – you're gaining a growth ally obsessed with your success.

Book a 15-minute discovery call today, and we'll run through how you can leverage competitor keywords and other powerful strategies to transform your center's growth trajectory.

Your journey to becoming the go-to treatment center in your market starts here.

Let's make it happen.

Until next time,

Adam Treboutat