📊 My elite patient acquisition funnel, revealed

Unfortunately, many rehab centers get their patient acquisition funnels totally wrong.

Today, I’m showing you a proven funnel that just works…

Which you can implement to boost your marketing effectiveness and improve your admission rates.

Let’s dive in…

The Power of Proper Funnel Management

Recently, we started managing Google Ads for a rehab center.

The campaign performance was going great, but we hit a snag when trying to optimize for qualified Verifications of Benefits (VOBs) instead of just calls.

Why?

Their CRM setup didn't align with the standard patient acquisition funnel used in the rehab space.

Here's why this is crucial: Misaligned funnels lead to inaccurate data.

In this case, good VOBs were being removed from their category if they didn't immediately progress to admission…

And this center had no stages between the VOB stage and the admit stage.

This practice not only skews your data but also hampers your ability to optimize marketing efforts effectively.

So, what’s the best way to get more systematic and accurate reporting, so you can optimize towards what’s really working?

Enter: The Ideal Rehab Patient Acquisition Funnel

To avoid these pitfalls, let's break down the optimal funnel:

1. Traffic Sources: Owned, Earned, and Paid

2. Contact: Prospects reach out via call, chat, or form

3. Qualification: Build rapport and screen for medical necessity and ability to pay

4. VOB (Verification of Benefits)

5. Viable VOB: Confirmed ability to pay, bed availability, and no medical/clinical denials

6. Pitchable VOB: Ready for the treatment pitch

7. Pending Admit: Committed to treatment, with travel and room arranged

8. Admit: Patient enters treatment

The key is to maintain prospects in their achieved stage, even if they don't progress further.

This approach ensures accurate data for marketing optimization…

And provides a clear framework for your call center, leading to higher conversion rates.

Implementing This Funnel: Your Action Plan

• Audit Your Current Process: Compare your existing funnel to this ideal model. Identify gaps or misalignments.

• Educate Your Team: Ensure your call center and sales team understand the importance of maintaining prospects in their achieved stages.

• Update Your CRM: Adjust your system to reflect this funnel structure, allowing for proper tracking and reporting.

• Refine Your Qualifications: Train your team to effectively screen for medical necessity and ability to pay early in the process.

• Optimize Your Marketing: Use the accurate data from this funnel to inform and improve your advertising efforts, especially on platforms like Google Ads.

By implementing this structured approach, you're setting the stage for more effective marketing, higher conversion rates, and ultimately, helping more people access the treatment they need.

Ready to revolutionize your patient acquisition process?

Like I said at the start, this funnel works great.

But setting it up correctly without any issues…

And continuing to run it properly over time?

That can be daunting if you haven’t been doing this for years.

But at TNT Growth, we’ve spent years optimizing rehab centers' marketing and operational strategies…

And have nailed it down to a science.

Our comprehensive program includes:

• Custom CRM setup and optimization tailored to the ideal patient acquisition funnel

• Training for your call center and sales team to maximize conversions at each funnel stage

• Implementation of advanced tracking systems for accurate marketing data

• Tailored digital marketing campaigns that leverage your funnel data for maximum ROI

• Ongoing optimization and support to ensure continued success

Want to see the difference this could make for your treatment center?

Let's work together to find your unique challenges and opportunities.

Schedule a 15-minute discovery call here with our team of rehab marketing experts…

And we’ll help you on your way to becoming the go-to treatment center in your market.