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  • 🤨 Is your rehab center’s SEO strategy outdated?

🤨 Is your rehab center’s SEO strategy outdated?

Tap into massive traffic sources and outpace your competitors

If your SEO strategy is only focused on optimizing your site for Google rankings…

You’re setting yourself up for failure.

SEO has evolved.

People spend more time on social media than they do on Google…

And often use these platforms to search for answers to their questions.

Here’s how you can adapt, and start tapping into new, massive traffic sources…

Create multi-platform content

Beyond just writing blogs or web pages, diversify your content across platforms.

This looks like:

  • Posting videos on YouTube

  • Answering questions on Quora

  • Participating in Reddit discussions

  • Maintaining an active presence on Instagram and TikTok

  • Getting reviews on relevant directories

Every platform has its own SEO algorithm, and ranking high on those will drive more leads than if you’re limited to just Google search results.

Encourage User-Generated Content (UGC)

Get your clients and partners to leave reviews and share their experiences and success stories on directories, Yelp, and social media.

This kind of UGC boosts your visibility, is highly credible, and will boost organic rankings across multiple platforms.

Targeting local SEO beyond Google

Rehab centers should focus on optimizing for local search on platforms like Yelp, Google Maps, and social media.

Ensure your business details are accurate, locations are clearly marked, and reviews are plentiful across all platforms.

Local searches often lead to direct conversions, so you absolutely want to optimize for all local search platforms.

Double down on video content

Google is heavily integrated with YouTube.

So, to rank higher on Google and YouTube searches, your rehab center needs to create valuable video content like:

  • Video tours of your facility

  • Educational resources

  • Client success stories

AI platforms like ChatGPT, Bard, and Bing Chat will be the next big search engines…

Which means your content needs to be optimized for AI, so it can easily digest it, and reference you as a credible source.

As SEO shifts further away from Google…

These steps will keep your rehab center ahead of the curve.

Now, there’s some good news and bad news.

The bad news is that in addition to outdated SEO practices…

Most rehab centers are stuck using obsolete marketing tactics, which seriously limit their potential.

The good news?

It doesn’t take much to position yourself way ahead of your competitors, by making a few powerful tweaks to your marketing.

Imagine if you could:

  • Consistently attract high-quality leads without relying solely on referrals

  • Build a powerful brand that resonates with both patients and partners

  • Optimize your operations to maximize admissions and improve patient outcomes

  • Leverage data-driven insights to make smarter business decisions

That's exactly what we do at TNT Growth.

We're a growth agency dedicated to transforming rehab centers into industry leaders.

Our comprehensive approach covers everything from cutting-edge digital strategies to operational excellence and team empowerment.

So, if you’re looking to level-up your rehab center, reach more people, and help your community…

And stay tuned for the next Rehab CEO for more tips on helping your treatment center stand out in 2024.