🔧 Critical SEO issues your rehab center needs to fix asap

Dialing in your technical SEO is one of the biggest needle-movers for your rehab center.

We recently took over an SEO account for a large rehab center with multiple locations.

Their previous SEO agency was expensive, ineffective, and drove no improvements in admits or traffic.

When we dug into their websites, we uncovered the culprit:

Their Technical SEO was a total mess.

• Slow page speeds dragging down user experience

• Duplicate sitemaps confusing search engines

• Numerous 4xx and 5xx errors killing their credibility

Technical SEO is the secret weapon that can give you an edge over your competitors and stop you from hemorrhaging potential admits.

Here’s how to fix your technical SEO and drive more traffic and leads to your rehab center:

Speed Up Your Site

Did you know that 40% of web users would abandon a website that takes more than 3 seconds to load?

Slow loading times will drive potential clients away and hurt your search rankings.

To speed up your site:

• Compress images

• Minify CSS, JavaScript, and HTML

• Leverage browser caching

• Use a Content Delivery Network (CDN)

Make Your Site Mobile-Friendly

With over half of web traffic coming from mobile, it’s crucial to have a mobile-optimized site.

(Pro tip: Google prioritizes mobile-friendly sites in its rankings.)

Make sure your rehab center's website:

• Has a responsive design

• Uses legible fonts

• Has touch-friendly navigation

• Loads quickly on mobile networks

Use Schema Markup

Schema markup helps search engines understand your content better.

For rehab centers, consider using:

• LocalBusiness schema

• MedicalOrganization schema

• Review schema for testimonials

This can help search engines better understand your content, boost your visibility, and increase click-through rates.

Clean Up Your URLs

Use simple, descriptive URLs to tell people (and search engines) exactly what each page on your site is about.

Use URLs like:

yourrehab.com/services/alcohol-addiction-treatment

Instead of:

yourrehab.com/page.php?id=123

Secure Your Site with HTTPS

This isn’t optional anymore.

Rehab centers need HTTPS to rank higher in Google, and for centers dealing with sensitive information, it's crucial for building trust with potential clients.

Create an XML Sitemap

An XML sitemap acts like a blueprint for search engines, guiding them through your site’s important pages.

Make sure yours is up-to-date and includes all key service pages, so Google doesn’t miss any critical content.

Optimize for Core Web Vitals

Google's Core Web Vitals are a set of metrics that measure user experience, including:

• Largest Contentful Paint (LCP) – How quickly your main content loads

• First Input Delay (FID) – How fast your site responds to interactions

• Cumulative Layout Shift (CLS) – How stable your page elements are while loading

Improving these metrics will keep visitors engaged longer and help you rank higher.

Implement Structured Data for FAQ Pages

If you have an FAQ section, add structured data (FAQ schema) to potentially get featured in Google’s rich results.

This boosts your visibility and makes your rehab center more accessible to potential clients.

By implementing these technical SEO strategies…

You'll improve your Google rankings…

Create a better user experience for potential clients…

And set up your rehab center for long-term online success.

Now, if you’ve worked with SEO agencies in the past, and:

• Seen little-to-no improvements in admits OR traffic

• Got tons of new written content that’s not “sticking”

• While paying them a fortune…

You’re not alone.

Many SEO agencies aren’t sophisticated enough to help your rehab center move the needle on traffic and admits.

That’s where TNT Growth comes in.

We’ve tested every possible factor that will make your SEO efforts sink or swim, and after countless tests…

We’ve cracked the code on what really works…

And our results for our clients speak for themselves:

• 15,000+ total patients acquired

• 67% lower cost per admit

• 36% increase in bed utilization

If you’re curious to hear how we can help turn your rehab center into a 9-figure operation…

And have an even bigger impact on the clients and communities you serve…

Check out TNT Growth here to book a 15-minute discovery call.

See you on Thursday for the next Rehab CEO with more insights on growing your rehab center.