🚀 Bump your admissions by 50% with this referral strategy

Your referral network can make or break your rehab center.

It's essential for sustainable growth…

And we've seen centers increase admissions by 50% in just 3 months by mastering their referral strategy.

Here are 3 key strategies to help improve your center’s referral network:

1. Master the Art of Networking: Stay in Constant Communication

Stay in constant communication with your top referral sources.

Start by identifying your MVPs - those key treatment centers, hospitals, and therapists who consistently send you quality referrals.

Then, establish a regular communication rhythm with each one. This could be weekly, bi-weekly, or monthly, depending on the relationship.

Mix up your outreach between calls, emails, and in-person meetings. And always provide value: share industry insights, offer case consultations, or update them on your center's latest innovations.

Action Step: Create a communication calendar for your top 10 referral sources. Plan out your touchpoints for the next month, ensuring you're reaching out at least once a week to each.

Pro Tip: Use a CRM system to track all interactions and key details from each conversation. This helps personalize future communications.

2. Generate Great VOBs via Ads (Your Secret Weapon)

Here's a game-changer most centers miss:

Use targeted ads to generate high-quality Verification of Benefits (VOBs), then share them with other treatment centers.

Create ads targeting individuals seeking rehab, focusing on your specialties. When leads come in, conduct thorough VOBs.

Then, build relationships with other centers by sharing these high-quality VOBs.

This strategy works because you're helping other centers fill beds while positioning your center as a valuable resource. They'll remember this when they have VOBs to share.

Pro Tip: Keep track of which centers you've helped. When you have openings, reach out to them first.

3. Dominate the Trade Show Scene

Trade shows are a goldmine for referrals if you play it right. Here's how to stand out:

• Choose wisely: Focus on shows where your ideal referral partners attend

• Pre-show outreach: Connect with key attendees before the event

• Offer value at your booth: Free consultations, resources, or mini-workshops

• Follow-up is key: Have a solid plan to nurture connections post-show

Quick Win: Host a happy hour at your next show for potential referral partners. It's a great way to build relationships in a relaxed setting.

Bringing It All Together

Remember, a strong referral network is built on three pillars:

1. Constant communication with key referral sources

2. Providing value (sharing high-quality VOBs)

3. Visibility (dominating trade shows)

Consistently apply these strategies, and watch your referral network—and your admissions—grow.

Now, building a powerful referral network takes time and expertise…

But you don't have to do it alone.

That's where TNT Growth comes in.

Our comprehensive approach helps rehab centers with:

• Advanced referral network development and optimization

• Data-driven marketing strategies that generate quality VOBs

• Sales team training to maximize referral conversions

• Systems to track and nurture referral partnerships

• Trade show strategies that deliver real ROI

And after helping centers achieve:

• 15,000+ total patients acquired

• 67% lower cost per admit

• 36% increase in bed utilization

Our work speaks for itself.

We've helped rehab centers across the country build thriving referral networks and marketing systems that drive sustainable growth.

Want to transform your referral strategy and scale your rehab center?

🗓️ Book a free 15-minute call with TNT Growth here!