• The Rehab CEO
  • Posts
  • šŸš€ Boost your admissions with these key tech upgrades

šŸš€ Boost your admissions with these key tech upgrades

Simple tech changes that can dramatically improve patient acquisition

Most rehab centers aren’t utilizing technology ​​to make acquisition more effective.

They might have the basics in place:

  • Simple Google Ads campaigns

  • A CRM that's little more than a glorified address book

  • A phone system that answers calls but doesn’t capture crucial marketing data

But this is the bare-minimum.

Now…

If your center’s in a similar spot, don't worry, because these ā€œbasicā€ setups are goldmines of opportunity.

Even with just a few key tech upgrades…

You can unlock a ton of growth potential, and gain major leverage over many of your competitors.

Upgrading Your Tech Toolkit

Let's break down the key technology areas you should focus on, in order of priority:

  1. Customer Tracking (CRM): Your CRM should be the beating heart of your operation. It needs to:

    1. Track prospects through every stage of the funnel

    2. Identify quality VOBs

    3. Capture all relevant marketing information.

    1. Salesforce is the industry gold standard, but it’s a lot to maintain. Smaller centers can still do well with options like Hubspot or Zoho.

  1. Call Tracking: Your call tracking system should capture:

    1. Lead sources

    2. Landing page URL parameters

    3. Google Ad click ID (gclid) data

    1. Invoca is my top choice, but it needs to be paired with another phone system like Five9, CTM, or CallRail.

    2. CTM is the industry standard, but it’s buggy and most people I know hate using it.

  1. Bedboard Management: As you scale, placing patients in the right treatment center becomes crucial for maximizing both care quality and payouts.

  1. Conversion Tracking: Feed your call and VOB data back to Google Ads and other ad platforms — the algorithm needs training to work its magic!

  1. Data & Analytics: What gets measured gets managed. (We use a combination of Google Sheets and Tableau).

The Quickest, Easiest Fix Is In Your Call Tracking System

Spend just two hours with your call tracking system's support team…

And work together to make sure you’re capturing data for:

  • Landing page URLs

  • Google Ad click IDs (gclid)

This small time investment can pay massive dividends in the future.

Bringing It All Together

When your CRM, call tracking, bedboard, and analytics are all working in harmony, you'll see:

  • Higher quality leads

  • Improved conversion rates

  • More efficient resource allocation

  • Better patient outcomes

  • Increased revenue

Ready to Take the Leap?

If you're excited by the potential of these tech upgrades, but feel overwhelmed by the idea of implementing them…

Don’t worry.

That's why TNT Growth exists.

We specialize in helping rehab centers like yours leverage cutting-edge technology…

To dramatically improve patient acquisition and operational efficiency.

Our tech-driven growth program includes:

  • Custom Tech Integration: We'll design and implement a technology stack tailored to your center's unique needs.

  • Data Mastery: Transform raw data into actionable insights that drive admissions and improve patient outcomes.

  • Operational Streamlining: Automate repetitive tasks and optimize your workflows for peak efficiency.

  • Digital Marketing Amplification: Leverage your new tech capabilities to supercharge your online presence and patient acquisition.

  • Team Empowerment: We'll help train your staff to harness these powerful tools effectively.

We've helped rehab centers across the country revolutionize their operations, dramatically boost admissions, and make a more significant impact in their communities.

Don't let outdated tech practices hold your center back.

We'll analyze your current setup…

And show you how the right tech solutions can transform your rehab center into a patient acquisition powerhouse.